Historical Prospect of Advertising Coursework Example | Topics and Well Written Essays - 1250 words - 1

Historical Prospect of Advertising - Coursework Example Nowadays, every person who watches television watches commercials since the whole television medium is based upon advertising As compared to the past, in around 1950s, where very few people could afford television sets in their homes, commercials were very few and short in the television industry. These commercials have vividly changed over time. For instance, when looking at today’s food advertisements, for example, the Cadbury’s chocolate advertisement, which has been common in televisions over the years, many differences are seen as the year's progress. What are some rhetorical differences between the historical food advertisement for Cadbury’s chocolate and the present day advertisement of it?The present day advertisement for Cadbury’s chocolate is common on television channels internationally and it lasts for about one minute and thirty seconds.   I first came across it on Facebook where some of my friends were expressing their love for the commerci al and there was a video of it, which I watched.   It is an interesting commercial that is eye captivating and nobody would want to miss it.Advertisements for Cadbury’s chocolate have had very many versions over the years. There was one in the late1990s on television that I had always loved and it is very different from the present day one.The present day advertisement for Cadbury’s chocolate that started showing in Canada in 2007, which is still showing internationally to-date, shows a gorilla sitting behind drums listening with deep emotions to some background song singing about feeling something in the air that is coming. The gorilla has his head lifted in the air and inhales deeply while closing his eyes as if he is passionately longing for something. He is overwhelmed and deep in thought as the song in the background continues. Suddenly the gorilla stretches his neck and is filled with a musical outburst as he plays the drums in rhythm with the background music and then the advertisement ends showing a wrapped bar of Cadbury’s chocolate with two glasses of milk being poured into the bar. The words â€Å"A glass and a half full of joy† are written beneath it.